Modern. Simple. Clear.
XELLENT receives a fresh, modern logo that strengthens the actual brand name and concentrates on the essential. Just uncluttered!
Along with the logo, brand values, adverts, booklet and brand design manual are reworked and redesigned, the guiding principle being that of a red-coloured bottle overlay in their environment.
Fresh & loud
Fresher, louder, more emotional; the reduced colourfulness increases brand focus and recognition value. Monochrome images are partially overlaid by red surfaces. The imagery is combined with a strong red & white typography.