“Eisbär statt Kater”
cin cin is the Rivella AG innovation platform and launches a polar bear named URS in a three-man start-up constellation in February 2018. URS is a refreshing aperitif with a mix of fermented lime and vermouth. As Hofmarschall has lived in all the bigger cities in German-speaking Switzerland and took care of the night life in each and every one of them, it is enlisted as external partner to help with the new drink’s market expansion and brand building. Hot spots in the cities of Zurich, Basel, Bern and Lucerne are the primary targets according to a jointly developed strategy. In three months, you’ll find URS in more than 60 bars from Peter Flamingo Bern to Gerolds Garden Zurich; those wanting their own private polar bear supply in the fridge can find them on the shelves in local Globus or Loeb branches.
From awakening to activation
Hofmarschall assumes the URS brand activation / live communication as of June. We look forward to the actions, activities and events. Stay tuned!
VIDEO AND PICTURES OF THE HIDDEN MATINÉE